We designed the identity for a craft beer brand that aims to protect the ecosystem of the peninsula of Baja California, Mexico.
The name of this beer has its origin in one of the most representative birds of the region: “Branta Negra”.
Lettering, illustration, and packaging design converge in this brand, creating a consistent identity.
In the logo and label design process we used traditional illustration to communicate the natural wealth of Baja California.
