We developed a whole rebranding strategy for the biggest Human Talent Management company in Mexico’s Industrial Corridor “El Bajio”.
We refreshed the brand’s identity exalting the operative strengths of the company.
The new focus is captured in a color palette that coexists with different textures that communicate movement and technology.
We conceptualized their automation technology by the creation of the new brands GIT® and CENTRIKO®, to facilitate the communication of their differentiators.
We created brand materials to accelerate the consumer purchase decision process at different stages of the customers’ journey.
We developed corporate communication campaigns, from creative conceptualization to execution.