Branding and visual identity design for a natural sweetener.
We created a name inspired by the quiet softness of nature.
The icon, formed by soft shapes, complements the light pronunciation of the name Dulsá to create a captivating identity.
We designed a visual system that reflects light naturalness.
The color palette that we created provides a pleasant usage experience, when combining it with the colors that emanate from teas and tisanes.
The illustrations we created emphasize the product’s natural origin.