In 2019 we join one of the noblest causes: the fight against childhood cancer.
Fundación Vuela suggested establishing September as the golden month to support children with cancer.
For this initiative, we were responsible for creating the identity for 3 events: “Cáncer Sin Rodeos”, “México Dorado” y “Festival Dorado”.
“Cáncer Sin Rodeos” consisted of conferences throughout Mexico childhood cancer survivors and their families.
The visual identity we designed for “Cancer Sin Rodeos” reflects hope through a color palette full of light and soft shapes.
Corporate identity was defined by illustrations that evoked childhood innocence.
For the “Festival Dorado” concert we designed a visual concept inspired by the perception of the world through the eyes of children and young people.
This identity was embodied in a great variety of promotional materials and digital content for social media